POS Deal overview
POS Deal exists so retailers running the platform can manage non-loyalty, store-wide pricing rules — generic weekend discounts, bundle offers, BOGOs — alongside the loyalty campaigns that live in the same place, instead of splitting the discount catalogue between the platform and the POS's own promotions engine.
When to reach for POS Deal
Rarely. POS Deal exists so that a retailer running the platform on their POS can manage their non-loyalty promotions in the same place as their loyalty campaigns, instead of splitting the discount catalogue between the platform and the POS's own promotions engine. If your goal involves a member — rewarding loyal customers, targeting VIPs, giving members-only access to an offer — use a Deal instead.
In practice, most tenants don't use POS Deal at all. Reach for it only when:
- The promotion should apply to every check, not only to checks attached to a member, and
- It makes operational sense to manage the discount alongside your loyalty campaigns rather than directly in the POS.
POS Deal vs Deal
Both are silent automatic discounts applied at check-close. The single difference is whether the check has to have a member attached:
- Deal — applies only when the check has an identified member attached. The audience can be narrowed further by tag, balance, or other member attributes. This is the loyalty pattern.
- POS Deal — applies to every check, whether the shopper is a member or not. Cannot filter on member attributes at all. This is the non-loyalty pattern.
If the offer depends on who the shopper is, you want a Deal. If it depends only on what's in the basket, POS Deal is a valid option — but a Deal with audience All registered members usually gets you most of the way there anyway, and keeps the discount tied to your loyalty program.
Gotchas
2 things to keep in mind
- Not a loyalty tool. POS Deal has no awareness of members — it cannot check tags, balances, consent flags, or any other member attribute. If your offer needs to know who the shopper is, POS Deal is the wrong kind.
- Uncommonly used — no live deployments today. As of this writing, no tenants are actively running POS Deal campaigns in production. If you're considering it for a non-loyalty discount, the more common path is to manage that in the POS itself rather than in the platform. Worth a conversation with your account contact before building anything here.