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Discounts

In short

How much price reduction your campaigns have applied to checks — broken down by branch and by campaign. Run it after a Deal launches to see the till-side impact, or month-end to see total promotional spend across all your campaigns.

Where the Sales report tells you what came in, the Discounts report tells you what didn't come in because a campaign was applying. Useful both as an ROI input ("our 1€ Cafés campaign cost us 189€ in discounts last month") and as a sanity check that the campaigns you think are running are actually applying at the till.

What you'll see​

Required filters:

  • Purchase Date — date range (typically is in the last 30 days).

Optional filters:

  • Branch ID — narrow to one or more branches.
  • Campaign Name — narrow to specific campaigns (Deals, POS Deals, Rule-driven discounts).

Data columns:

  • Branch ID / Branch Name — where the discount applied.
  • Campaign Name — which campaign drove the discount.
  • Applied Amount (Sum) — total currency value of the discount applied at that branch by that campaign in the period (shown as a negative number — -189.00 € means 189€ of discount was given).

Discounts report. Filters: Purchase Date in the last 30 days, Campaign Name is one of "Cafés 1€". Data row: a single branch showing Campaign Name "Cafés 1€" with Applied Amount (Sum) of -189.00 €.

When to reach for this report​

4 common use cases
  • Campaign ROI input. Pair the Applied Amount from this report with the Sales report — we discounted X but drove Y in incremental sales — to ground a "did this campaign pay off?" conversation.
  • Verify a campaign is actually firing. A new Deal that's saved and Active should produce non-zero rows here once members start qualifying. Zero rows after a few days is a sign the conditions aren't matching real baskets.
  • Branch audit. Filter by branch to see all discounts applied there — useful when a manager asks "why did our margin drop last week?"
  • Promotional budget tracking. Roll up Applied Amount across all campaigns for the month to see total promotional spend.

What to do with the result​

Follow-on actions
  • Pause an underperforming or runaway campaign. Jump to Smart Campaigns, find the campaign, set it to Paused (don't delete — see the Rule overview lifecycle).
  • Layer in an exclusion. If a Deal is applying too generously (e.g. on items it shouldn't), edit the Deal's Step 3 Don't discount these items list — see Deal overview.
  • Cross-reference with Gift Performance. A campaign that grants Gifts (rather than applying a Deal-style discount) shows up in the Gift Performance Report instead — different surface, similar question.
  • Sales — the revenue side, with member share.
  • Gift Performance Report — the asset-side equivalent (Gifts redeemed).
  • Credits — the post-purchase reward currency, sister to Discounts as a campaign-cost line item.