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Visits

In short

Branch-level visit counts with member share. For each branch, you'll see total visits, member-attributed visits, the percentage of visits going through identified members, and the share of total visits each branch represents. The transaction-count counterpart to the Sales report.

The Visits report answers "how many transactions happened, where, and how many were member-identified." Use it alongside Sales to separate "member share is low because fewer members transacted" from "member share is low because member baskets are smaller."

What you'll see​

Required filters:

  • Purchase Date — date range (typically is in the last 30 days).

Data columns (per branch):

  • Branch ID / Branch Name — the branch.
  • Visits by Members — count of transactions where the cashier attached an identified member to the check.
  • Member Visit Percentage — member share of visits at this branch (Visits by Members / Total Visits).
  • Total Visits — total transactions at this branch in the period.

A Show Total toggle in the top-right adds a Total row that sums across all branches.

Visits report. Filter: Purchase Date is in the last 30 days. Data table by branch with columns Branch ID, Branch Name, Visits by Members, Member Visit Percentage, Total Visits. Top branch: 1,625 member visits / 15.93% / 10,201 total. Total row at bottom across all branches: 5,769 member visits / 12.55% / 45,972 total.

When to reach for this report​

4 common use cases
  • Branch comparison on traffic. Which branches see the most visits? Which have the highest member share? Often the high-traffic branches don't have the highest member %.
  • Cashier-flow audit. A branch with high visit volume but low Member Visit Percentage often has an identification problem at the till — see How members and non-members are tracked.
  • Weekly check-in. Set the date range to the last 7 days, scan the branches. Anything unusual — a sudden drop, a sudden spike — is worth an investigation.
  • Sizing the audience for a branch-targeted Smart Campaign. Before launching a Deal at a specific branch, this report tells you how much traffic that branch typically sees in the period.

What to do with the result​

Follow-on actions
  • Pair with Sales. Visits + Sales gives you average basket value per branch (Sales / Visits). High-value branches with low member share are the highest-leverage place to fix identification flow.
  • Branch-targeted Deal. If a branch has high traffic but low member share, a Deal scoped to that branch can drive identification (members get a discount only if they're identified at that branch). See Deal overview and the Happy Hour playbook.
  • Sales — same shape but counting revenue, not transactions.
  • Member purchases — drill into the actual transactions.
  • Punch — punch-card-specific branch activity (subset of all visits).